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Spotify Alters Plans for Showing Play Counts
What
Spotify has altered their original plans for showing play counts.
Summary
Music streaming service, Spotify, has altered their original plans for showing play counts on show channels, will now only show actual numbers for shows having at least 50,000 plays.Snippet from the statement below:
What's new:
Play counts will be presented to Spotify users as incremental milestone markers once an episode reaches 50k plays. Until an episode reaches 50k plays, no markers, including play counts, will be visible on the episode. Once 50K plays are reached, the plays indicator on your episode will automatically be updated to the next milestone: 50K, 100K, and so on, as the episode continues to grow.
What's not changing:
Exact play counts will remain visible to all creators and publishers in your analytics dashboards on Spotify for Creators and Megaphone - no matter how many plays an episode has received.
Plays tell you how many times people actively tried your content, and we’ve found they are the most accurate indicator of engagement and episode popularity on Spotify.
Streams and downloads are also still available in Spotify for Creators and Megaphone. Both of these metrics are counted after 60 seconds of engagement so you have a consistent way to think about your audience both on and off Spotify.1More
Why
Due to feedback from publishers. Some users argued that it would promote already podcasts with large audiences while effecting smaller shows.2
When
Over the coming week.
Where
On the Spotify network.
Sources